Ecommerce websites are in a competitive market, and finding the right mix of customers is vital. If a user has to go through many steps or has a poor navigation experience the customer will leave your site without buying anything. These mistakes in ecommerce design are simple to avoid if you design your website correctly and understand how users will navigate your site.
One of the biggest ecommerce design mistakes that people make is not using high-quality images on their product pages. A bad picture can kill the entire sales opportunity of your website. This is why you need to hire a professional photographer for your product pictures, and make sure the images are sufficient in size to showcase the quality of your products.
Another mistake that people make is not creating consistent layouts for their pages. Different layouts for pages can confuse users and cause the site to look unorganized. It is essential to develop an outline of the design, and ensure that every page follows the same design.
In addition, many people fail to include contact details on their ecommerce websites. This is a major error, as it makes the site look unprofessional and could cause potential customers not to trust the company. Your contact information should be easily accessible on your site, so that customers can reach you for any queries.
The bottom line is that avoiding these design mistakes can result in better customer experiences and increased sales. These simple steps will ensure that your ecommerce site is user-friendly and converts visitors to customers.