With a largely remote workforce many companies have shifted to utilizing technology to improve customer engagement, security and improved operations. But implementing tech to manage changing business needs more than just purchasing or adopting tools. The trick is to make them a central part of the company’s business strategy.
Making and managing a successful technology strategy requires many departments and people and the most effective strategy is based on what you’re trying achieve. For instance, a central team might use Microsoft Dynamics to consolidate its ERP program and CRM platform into one all-in-one program. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.
To ensure that a tech implementation will work, all the stakeholders have to buy in. This includes the top management as well as the users who will ultimately benefit from. Marketing an innovation to each of these groups is difficult because they have different viewpoints and requirements. Effective implementation managers recognize these differences and prepare for each in advance.
To overcome the opposition of opinion leaders, managers can place the new tool within the reach of employees who are credible role models (not extremely skilled or inexperienced). People who might be resistant to the idea will see how easily it discover board portal features for seamless communication adapts and will begin to believe in its potential. Another method is to have top management take a brief symbolic gesture to show their support for the innovation. It may be as simple as a memo, or a speech and sends an unambiguous signal that the company is serious about supporting the idea.
